Formed in 2000 in Japan, Amppez plays emotional, balladic indie rock that has been dubbed "melancholic" by critics. The Irony of a Sweet Fruit is their second full-length, and first to be released in the U.S.Their songs are lush, rolling and soaked in effected guitars, creating catchy tunes that retain the shoegazer ethos."I was blown away. The Amppez were the most unique-sounding powerhouse of beautiful noise I had heard...their live show totally blew me away." – Mikan Gig Report