As the title suggests, here we have a profile of the birth and growth of legendary K Records, including interviews with founding members Calvin Johnson and Candice Peterson, as well as over 20 K artists and peers including Mecca Normal, Lois, Rose Melberg, Ian MacKaye (Fuguzi), Slim Moon (Kill Rock Stars), Dean Wareham (Galaxie 500, Luna) and more. Performances by Beat Happening, Fugazi, Mecca Normal and more. Running time 85 minutes.